Privacy Policy
Effective Date: September 29, 2026
COMPANY NAME: Beijing Ranranran Technology Co., Ltd.
COMPANY ADDRESS: Room 3956, No. 86 Huoxing North Street, Huoxian Town, Tongzhou District, Beijing
Postal Code: 101109
Heyuseful is owned and operated by Beijing Ranranran Technology Co., Ltd. All purchases and transactions made through this website are processed by Beijing Ranranran Technology Co., Ltd.
Email: service@heyuseful.com
Contact Phone Number: +1 (256) 269-8326
Customer Support Days: Monday through Friday
Customer Support Hours: 9:00 AM–6:00 PM Pacific Time
This Privacy Policy explains how Beijing Ranranran Technology Co., Ltd., operating the Heyuseful brand (“Heyuseful,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you visit heyuseful.com, purchase our cycling accessories, create or use an account, contact customer support, or otherwise interact with our Website and services.
By using our Website, you acknowledge the privacy practices described in this Privacy Policy.
1. Personal Information We Collect
The personal information we collect depends on how you interact with Heyuseful and our Website.
Information You Provide Directly
We may collect information you provide when you:
- Place or attempt to place an order;
- Create or manage a customer account;
- Contact customer support;
- Ask about a cycling product or product compatibility;
- Request an order change or cancellation;
- Request a return, refund, replacement, or other order assistance;
- Subscribe to marketing communications;
- Submit a product review or inquiry;
- Participate in a promotion;
- Submit a privacy request; or
- Otherwise communicate with us.
This information may include:
- Full name;
- Email address;
- Telephone number;
- Billing address;
- Shipping address;
- Account login information;
- Order and purchase history;
- Product interests or preferences;
- Information you provide about product compatibility or intended use;
- Customer-support communications;
- Return, refund, and replacement information;
- Marketing preferences; and
- Other information you voluntarily provide.
Payment and Transaction Information
Payments may be processed through Shopify and authorized third-party payment providers.
Depending on the payment method, relevant information may include:
- Payment method;
- Billing details;
- Transaction amount;
- Transaction status;
- Partial payment-card information;
- Payment authorization information; and
- Fraud-prevention or transaction-risk information.
Heyuseful does not need to directly receive or store your complete payment-card number where payment information is handled directly by the applicable payment provider.
Information Collected Automatically
When you access or interact with our Website, we and service providers acting on our behalf may automatically collect information such as:
- IP address;
- Device identifiers;
- Browser type;
- Operating system;
- Internet service provider;
- Approximate location derived from technical information;
- Referring website or source;
- Pages and cycling products viewed;
- Search activity;
- Links or advertisements clicked;
- Shopping-cart activity;
- Checkout activity;
- Purchase interactions;
- Date and time of visits;
- Session duration;
- Cookie or similar identifiers;
- Website-performance information; and
- Error and diagnostic information.
Information From Third Parties
We may receive information from third parties that assist with our Website, ecommerce operations, payments, fulfillment, delivery, customer support, security, analytics, or marketing.
These parties may include:
- Shopify;
- Payment processors;
- Shipping carriers;
- Fulfillment providers;
- Fraud-prevention providers;
- Analytics providers;
- Advertising and marketing partners;
- Customer-support providers;
- Social media platforms; and
- Other technology and business service providers.
Information received from these parties may include order information, payment status, tracking and delivery information, fraud-risk indicators, marketing interactions, and customer-service information.
2. How We Collect Personal Information
We may collect personal information:
- Directly from you;
- Through your interactions with our Website;
- Through cookies and similar technologies;
- From Shopify and other ecommerce service providers;
- From payment and fraud-prevention providers;
- From shipping carriers and fulfillment providers;
- From analytics, advertising, and marketing partners;
- From social media services where applicable; and
- From other sources where permitted by applicable law.
We seek to collect information reasonably relevant to operating the Heyuseful Website, processing purchases, delivering cycling products, providing customer support, improving our services, protecting our Website and customers, and complying with applicable legal obligations.
3. How We Use Personal Information
We may use personal information for the following purposes.
Providing Products and Services
We may use your information to:
- Receive and process orders;
- Confirm purchases;
- Process and document payments;
- Prepare and fulfill orders;
- Arrange shipping;
- Provide tracking information;
- Complete deliveries;
- Manage customer accounts;
- Process cancellations;
- Handle returns and refunds;
- Provide replacements where appropriate;
- Respond to product questions;
- Assist with product compatibility inquiries; and
- Provide customer support.
Improving Heyuseful and Our Website
We may use information to:
- Understand how customers navigate the Website;
- Understand which cycling products and collections receive customer interest;
- Analyze Website traffic and performance;
- Improve Website functionality;
- Improve product information and shopping experiences;
- Diagnose technical problems;
- Remember preferences;
- Personalize Website content where permitted; and
- Develop or improve products and services.
Communicating With You
We may use information to:
- Send order confirmations;
- Provide payment-related notifications;
- Send shipping and delivery updates;
- Respond to customer inquiries;
- Provide return and refund information;
- Send important account or service notices;
- Send marketing communications where permitted; and
- Notify customers about material changes affecting our services or policies.
Security and Fraud Prevention
We may process information to:
- Verify transactions;
- Detect suspicious activity;
- Prevent unauthorized purchases;
- Protect customer accounts;
- Protect our Website and systems;
- Investigate fraud or abuse;
- Enforce applicable Website terms and policies; and
- Protect our rights and those of customers and others.
Legal and Compliance Purposes
We may use personal information to:
- Maintain transaction and financial records;
- Satisfy tax and accounting requirements;
- Meet customs and shipping requirements;
- Respond to lawful government or legal requests;
- Comply with applicable consumer-protection obligations;
- Establish, exercise, or defend legal claims; and
- Meet other applicable regulatory requirements.
4. How We Disclose Personal Information
We may disclose personal information when reasonably necessary to operate Heyuseful, process orders, provide our services, protect our business, or satisfy legal requirements.
Shopify
Our online store may use Shopify to provide ecommerce functionality such as Website hosting, storefront services, checkout, payments, security, analytics, and other commerce-related functions.
When Shopify processes personal information, its processing is also subject to its own applicable privacy terms and policies.
Payment Providers
We may provide authorized payment providers with relevant:
- Billing information;
- Order information;
- Transaction information; and
- Verification information.
They may use this information to process payments, confirm authorization, prevent fraud, process refunds, and resolve payment disputes.
Shipping and Fulfillment Providers
To prepare and deliver an order, we may provide information such as:
- Customer name;
- Shipping address;
- Telephone number;
- Email address;
- Product and order details; and
- Tracking information
to shipping carriers, fulfillment providers, warehousing providers, customs-processing providers, and local delivery partners where necessary.
Business and Technology Service Providers
We may work with providers that assist with:
- Website hosting;
- Data storage;
- Customer support;
- Email delivery;
- Analytics;
- Advertising and marketing;
- Fraud prevention;
- Cybersecurity;
- Accounting;
- Legal and regulatory compliance; and
- Other business operations.
These providers may process information for the services they perform for us or as otherwise permitted by applicable law.
Legal and Safety Disclosures
We may disclose information where reasonably necessary to:
- Comply with applicable law;
- Respond to valid court orders, subpoenas, or government requests;
- Investigate fraud or unlawful activity;
- Protect our Website, systems, or accounts;
- Enforce agreements and policies;
- Protect the rights, property, or safety of Heyuseful, our customers, or others; or
- Establish, exercise, or defend legal claims.
Business Transactions
If Beijing Ranranran Technology Co., Ltd. is involved in a merger, acquisition, financing, restructuring, sale of assets, transfer of business, or similar transaction, relevant personal information may be transferred or disclosed as part of that transaction, subject to applicable law.
5. Cookies and Similar Technologies
Heyuseful and service providers supporting our Website may use technologies including:
- Cookies;
- Pixels;
- Tags;
- Local storage; and
- Similar online technologies.
These technologies may help us:
- Keep the Website functioning;
- Maintain shopping-cart contents;
- Remember account or Website preferences;
- Support secure checkout;
- Prevent fraud;
- Measure Website traffic;
- Understand page and product engagement;
- Improve Website performance;
- Personalize content where permitted;
- Measure marketing effectiveness; and
- Support advertising where permitted by applicable law.
Depending on how our Website is configured, cookies may include:
Strictly Necessary Cookies: Support security, checkout, shopping carts, account access, and essential Website functions.
Functional Cookies: Remember preferences and support enhanced Website features.
Analytics Cookies: Help us understand Website usage and performance.
Advertising Cookies: May be used to measure campaigns or support relevant advertising where permitted.
You may be able to manage cookies through available Website controls or your browser settings. Disabling certain cookies may affect Website functionality, account access, shopping-cart features, or checkout.
6. Analytics and Advertising
We may use analytics and advertising technologies to understand how visitors interact with Heyuseful and to measure the effectiveness of marketing campaigns.
Depending on the service and applicable settings, providers may receive information such as:
- IP address;
- Browser and device information;
- Cookie identifiers;
- Approximate location;
- Pages and cycling products viewed;
- Shopping-cart and checkout interactions;
- Purchase activity;
- Referring sources; and
- Advertising interactions.
Depending on applicable privacy law, certain advertising-related disclosures may be legally characterized as “sale,” “sharing,” or “targeted advertising,” even where we do not receive direct monetary payment for personal information.
Where applicable, you may exercise relevant choices through our Your Privacy Choices page or by contacting us.
7. Sale or Sharing of Personal Information
Heyuseful does not sell personal information in exchange for direct monetary payment.
However, privacy laws in some jurisdictions define terms such as “sale” and “sharing” broadly.
As a result, certain uses of advertising cookies, analytics technologies, or marketing services may qualify as a sale, sharing, or targeted advertising under applicable law.
Where required, eligible customers may request that we limit or stop qualifying advertising-related uses or disclosures.
We do not knowingly sell or share personal information belonging to children under 16 for targeted advertising.
8. Global Privacy Control and Browser Signals
Where required by applicable law and supported by our Website technology, we may recognize qualifying browser-based privacy preference signals, such as Global Privacy Control (GPC).
A recognized signal may be treated as an opt-out request for qualifying advertising-related processing associated with the browser or device from which the signal is received.
Because there is not a universally applicable standard for every browser privacy signal, our Website may not respond to all “Do Not Track” or similar signals.
You may also exercise available rights through our Your Privacy Choices page or by contacting us.
9. Marketing Communications
If you choose to receive marketing communications, Heyuseful may send information concerning:
- New cycling products;
- Product collections;
- Promotions;
- Discounts;
- Store updates; and
- Other marketing content.
You may unsubscribe from promotional emails by using the Unsubscribe link provided in the message or by contacting:
Opting out of marketing communications does not prevent us from sending non-promotional communications necessary for our relationship with you, including:
- Order confirmations;
- Payment notifications;
- Shipping and delivery updates;
- Return and refund communications;
- Account or security notices; and
- Responses to customer-support inquiries.
10. Legal Bases for Processing
Where applicable privacy or data-protection law requires a legal basis for processing, we may rely on one or more of the following.
Performance of a Contract
We may process information where necessary to:
- Process an order;
- Receive payment;
- Deliver purchased products;
- Provide customer service;
- Process cancellations, returns, or refunds; and
- Perform our contractual obligations.
Legitimate Interests
Where permitted, we may process information for legitimate business interests including:
- Preventing fraud;
- Protecting Website security;
- Improving products and services;
- Understanding Website performance;
- Managing customer relationships; and
- Establishing or defending legal claims.
Where applicable, we consider relevant privacy interests when relying on legitimate interests.
Consent
We may rely on consent for activities such as certain marketing communications, optional cookies, advertising technologies, or other processing where consent is legally required.
Where processing depends on your consent, you may withdraw that consent as permitted by applicable law.
Withdrawal does not affect processing lawfully carried out before consent was withdrawn.
Legal Obligations
We may process information where necessary to comply with applicable:
- Tax requirements;
- Accounting requirements;
- Customs requirements;
- Consumer-protection requirements;
- Reporting obligations; and
- Other legal or regulatory requirements.
11. Your Privacy Rights
Depending on where you live and the laws applicable to you, you may have rights concerning your personal information.
These may include the right to:
- Confirm whether we process your personal information;
- Request access to certain personal information;
- Request correction of inaccurate information;
- Request deletion of eligible information;
- Obtain a portable copy of certain information;
- Request restriction of certain processing;
- Object to certain processing;
- Withdraw consent where processing is based on consent;
- Limit qualifying uses of sensitive personal information;
- Opt out of qualifying sale, sharing, or targeted advertising;
- Appeal certain privacy-request decisions; and
- Lodge a complaint with an applicable data-protection authority.
These rights are subject to applicable legal requirements, limitations, exemptions, and identity-verification procedures.
Submitting a Privacy Request
To submit a request, contact:
Email: service@heyuseful.com
Subject: Privacy Rights Request
Please describe the privacy right you wish to exercise and provide enough information for us to identify the relevant records.
We may request additional information reasonably necessary to:
- Verify your identity;
- Confirm your jurisdiction where relevant;
- Locate applicable records; and
- Protect your personal information from unauthorized disclosure.
Please do not send passwords, complete payment-card numbers, government identification numbers, or other unnecessary sensitive information by email.
Authorized Agents
Where permitted by applicable law, you may authorize another person to submit a privacy request on your behalf.
We may request reasonable evidence of the agent's authority and may require you to verify your identity or directly confirm authorization.
Appeals
Where applicable law gives you a right to appeal a decision concerning a privacy request, you may contact:
Email: service@heyuseful.com
Subject: Privacy Request Appeal
Please identify the original request and explain why you believe our decision should be reconsidered.
Non-Discrimination
We will not unlawfully discriminate against you because you exercised an applicable privacy right.
This does not prevent lawful differences, promotions, or programs permitted under applicable law.
12. Data Retention
We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.
Retention periods may depend on:
- The type of information;
- Our relationship with you;
- Order and transaction requirements;
- Shipping and fulfillment requirements;
- Customer-support needs;
- Return and refund requirements;
- Fraud-prevention considerations;
- Tax and accounting obligations;
- Legal and regulatory requirements;
- Existing or potential disputes; and
- Applicable limitation periods.
Information may therefore be retained where reasonably necessary to complete and document transactions, fulfill orders, process returns and refunds, maintain financial records, prevent fraud, resolve disputes, enforce agreements, and comply with legal obligations.
When information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable law.
13. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
Depending on the circumstances, these safeguards may include:
- Secure Website connections;
- Access controls;
- Authorized payment-processing services;
- Fraud-detection systems;
- Account authentication;
- Service-provider security requirements; and
- Internal information-handling procedures.
However, no Website, network, electronic transmission, or data-storage system can be guaranteed to be completely secure.
You are responsible for keeping your account credentials confidential and should contact us if you believe your account or personal information has been compromised.
14. International Data Transfers
Heyuseful serves customers in multiple countries and may work with service providers located in different jurisdictions.
As a result, personal information may be transferred to, stored in, or processed in a country other than the country in which you live.
Those countries may have privacy and data-protection laws different from those in your jurisdiction.
Where applicable law requires safeguards for an international transfer, we take reasonable steps designed to use appropriate contractual, organizational, technical, or other legally recognized safeguards.
15. Children's Privacy
The Heyuseful Website and our cycling products are intended for a general audience and are not directed to children under 13.
We do not knowingly collect personal information directly from children under 13.
If you believe a child under 13 has provided personal information to us through the Website, please contact:
We will review the matter and take appropriate action where required by applicable law.
16. Third-Party Websites and Services
Our Website may contain links to third-party websites, social media platforms, payment services, or other external services.
These third parties operate independently and may maintain their own privacy policies, terms, and data-handling practices.
Heyuseful is not responsible for the privacy, security, content, or practices of independent third-party websites and services.
We encourage you to review the applicable privacy information before providing personal information to an external service.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business operations;
- Our cycling products and services;
- Website functionality;
- Ecommerce technology;
- Privacy practices;
- Service providers;
- Legal obligations; or
- Regulatory requirements.
When we update this Privacy Policy, the revised version will be posted on this page with an updated effective date.
Where required by applicable law, we may provide additional notice concerning material changes.
18. Contact Information
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us:
Brand: Heyuseful
Website: heyuseful.com
Email: service@heyuseful.com
Contact Phone Number: +1 (256) 269-8326
Customer Support Days: Monday through Friday
Customer Support Hours: 9:00 AM–6:00 PM Pacific Time
Operating Company: Beijing Ranranran Technology Co., Ltd.
Company Address: Room 3956, No. 86 Huoxing North Street, Huoxian Town, Tongzhou District, Beijing
Postal Code: 101109
For privacy-rights requests:
Email: service@heyuseful.com
Subject: Privacy Rights Request