Your Privacy Choices

Effective Date: September 29, 2026

COMPANY NAME: Beijing Ranranran Technology Co., Ltd.

COMPANY ADDRESS: Room 3956, No. 86 Huoxing North Street, Huoxian Town, Tongzhou District, Beijing

Postal Code: 101109

Heyuseful is owned and operated by Beijing Ranranran Technology Co., Ltd. All purchases and transactions made through this website are processed by Beijing Ranranran Technology Co., Ltd.

Email: service@heyuseful.com

Contact Phone Number: +1 (256) 269-8326

Customer Support Days: Monday through Friday

Customer Support Hours: 9:00 AM–6:00 PM Pacific Time

At Heyuseful, we believe customers should have meaningful choices about how their personal information is used.

This page explains the privacy choices and rights that may be available when you browse heyuseful.com, shop for cycling accessories, place an order, communicate with customer support, or otherwise interact with our services.

The specific rights available to you depend on the privacy laws applicable in your country, state, province, territory, or other jurisdiction.

For more information about how we collect, use, disclose, retain, and protect personal information, please review our Privacy Policy.

1. Manage Your Privacy Preferences

Depending on where you live, you may have the right to control or limit certain uses and disclosures of your personal information.

These choices may relate to:

Targeted advertising;
Cross-context behavioral advertising;
Advertising measurement;
Marketing personalization;
Certain disclosures to advertising or marketing partners;
Certain uses of cookies and similar technologies; and
Other processing covered by applicable privacy law.

The availability and scope of these choices depend on applicable law and may be subject to legal exceptions.

Some information must still be processed where reasonably necessary to operate our Website, process your order, provide customer support, protect our services, or comply with legal obligations.

2. Sale, Sharing and Targeted Advertising

Heyuseful does not sell personal information in exchange for direct monetary payment.

However, some privacy laws define terms such as “sale” or “sharing” more broadly.

For example, certain disclosures involving advertising cookies, analytics technologies, advertising platforms, or marketing partners may qualify as a sale, sharing, or targeted advertising under applicable law even when Heyuseful does not receive money directly in exchange for the information.

Where applicable law provides such a right, you may request that we stop or limit qualifying:

Sales of personal information;
Sharing of personal information;
Cross-context behavioral advertising; or
Targeted advertising.

Such a request does not prevent processing reasonably necessary to:

Operate heyuseful.com;
Maintain your shopping cart;
Process your order and payment;
Fulfill and deliver cycling products;
Manage returns and refunds;
Provide customer support;
Prevent fraud;
Protect Website and account security; or
Comply with applicable law.

3. Global Privacy Control

Where required by applicable law and supported by our Website technology, Heyuseful may recognize a valid Global Privacy Control (GPC) signal sent by your browser or device.

Where recognized, the signal may be treated as a request to opt out of qualifying sale, sharing, or targeted-advertising activities associated with that browser or device.

Browser-based signals generally apply to the browser or device from which they are sent.

As a result, you may need to enable the preference separately when you:

Use another browser;
Use another device;
Clear certain browser data or cookies; or
Otherwise reset your privacy settings.

Where a GPC signal cannot reasonably be associated with your Heyuseful account or other devices, it may apply only to the browser or device from which the signal was received.

4. Cookie Choices

Heyuseful and service providers supporting our Website may use cookies and similar technologies for purposes including:

Website operation;
Shopping-cart functionality;
Account access;
Secure checkout;
Payment processing;
Fraud prevention;
Website analytics;
Performance measurement;
Remembering preferences;
Marketing attribution; and
Advertising personalization where permitted.

You may manage or delete cookies through your browser settings and, where available, Website privacy controls.

Certain cookies are necessary for essential ecommerce functionality.

Blocking or disabling them may interfere with:

Shopping-cart contents;
Customer-account access;
Website security;
Checkout;
Payment processing; or
Completing an order.

Cookie choices do not necessarily prevent processing required to complete transactions, provide requested services, prevent fraud, maintain security, or comply with applicable law.

5. Marketing Communications

If you have chosen to receive promotional emails from Heyuseful, you may unsubscribe at any time by:

Selecting the “Unsubscribe” link included in an applicable marketing email; or
Contacting service@heyuseful.com.

Marketing preferences do not prevent us from sending communications that are necessary for your relationship with Heyuseful.

These may include:

Order confirmations;
Payment notifications;
Shipping and tracking updates;
Delivery notices;
Return and refund communications;
Product-issue communications;
Account and security notices; and
Responses to customer-support requests.

We will process applicable marketing opt-out requests in accordance with applicable law.

6. Access to Your Personal Information

Depending on applicable law, you may have the right to ask whether Heyuseful processes personal information about you and to request access to eligible information.

Depending on your jurisdiction and request, this may include information concerning:

Categories of personal information collected;
Sources of personal information;
Purposes for which information is collected or used;
Categories of service providers or other recipients;
Eligible personal information associated with you; and
Applicable data-retention information.

Access may be limited where disclosure would unlawfully reveal another person's information, expose protected or confidential information, compromise Website security, interfere with fraud prevention, or fall within another legal exception.

7. Correcting Personal Information

Where applicable law provides this right, you may request correction of inaccurate personal information maintained by Heyuseful.

When submitting a correction request, please identify:

The information you believe is inaccurate;
The correction you would like us to make; and
Any information reasonably necessary to support the requested correction.

When evaluating the request, we may consider the nature, source, and purpose of the information and any relevant supporting information.

If your shipping information for a current order is incorrect, please contact us as soon as possible because privacy-data correction and modification of an order already being processed are separate processes.

8. Deleting Personal Information

Depending on applicable law, you may request deletion of eligible personal information associated with you.

A deletion request does not necessarily require us to delete every record.

We may retain information where reasonably necessary or legally permitted to:

Complete an existing order;
Maintain transaction records;
Process a return, refund, replacement, or payment dispute;
Maintain required tax and accounting records;
Meet shipping or customs obligations;
Prevent fraud;
Protect Website and account security;
Resolve disputes;
Establish, exercise, or defend legal claims;
Enforce applicable agreements; or
Comply with other legal obligations.

Where required by applicable law, we will explain if an applicable exception prevents us from deleting particular information.

9. Data Portability

Where applicable law provides a portability right, you may request a copy of certain eligible personal information that you provided to Heyuseful.

Where required, eligible information may be provided in a structured, commonly used, and reasonably accessible format.

Data portability does not require us to disclose information where doing so would:

Violate another person's privacy or legal rights;
Reveal protected or confidential information;
Compromise Website or account security;
Interfere with fraud-prevention systems; or
Violate applicable law.

10. Restricting or Objecting to Processing

Depending on the law applicable to you, you may have rights to:

Request restriction of certain processing;
Object to certain processing based on legitimate interests;
Withdraw consent for consent-based processing;
Limit certain uses of sensitive personal information;
Object to qualifying targeted advertising;
Challenge certain automated decisions where applicable; or
Request additional information about certain processing activities.

If you withdraw consent, that withdrawal generally does not affect processing lawfully carried out before the withdrawal.

Certain processing may continue where reasonably necessary to fulfill an order, deliver a product, manage a return or refund, comply with law, prevent fraud, protect Website security, or establish or defend legal claims.

11. Sensitive Personal Information

Heyuseful does not use sensitive personal information to infer characteristics about customers unless such processing is disclosed and permitted by applicable law.

Certain information that may receive additional legal protection—such as account credentials or payment-related information—is used only where reasonably necessary for purposes such as:

Authenticating accounts;
Processing transactions;
Preventing unauthorized payments;
Protecting account and Website security;
Providing requested services;
Handling customer-support issues; and
Complying with applicable law.

Complete payment-card information may be processed by authorized payment providers rather than directly stored by Heyuseful.

12. How to Submit a Privacy Request

To exercise an applicable privacy right or submit a privacy preference request, contact:

Email: service@heyuseful.com
Subject: Privacy Rights Request

To help us locate the relevant information, please include:

Your full name;
Email address associated with your account or order;
Country, state, province, territory, or region of residence;
Privacy right or preference you wish to exercise;
A clear description of your request; and
Your order number if the request relates to a purchase.

Please do not send passwords, complete credit or debit card numbers, government identification numbers, or other unnecessary sensitive information by email.

We may request additional information where reasonably necessary to verify your identity and process the request.

13. Authorized Agents

Where applicable law permits it, an authorized agent may submit a privacy request on your behalf.

To protect customer information, we may request appropriate evidence such as:

Written authorization;
Proof of the agent's identity;
Verification of your identity;
Direct confirmation from you that the agent is authorized; or
Other documentation permitted by applicable law.

We may decline an agent-submitted request if sufficient authorization cannot be verified, unless applicable law requires otherwise.

14. Identity Verification

Before completing certain privacy requests, Heyuseful may need to verify that the requester is the person associated with the relevant information.

Depending on the nature of the request, verification may involve information such as:

Full name;
Email address;
Order number;
Shipping or billing information;
Customer-account information; or
Other information already associated with our records.

We will request only information reasonably appropriate to the nature and sensitivity of the request.

Verification information will be used for purposes such as processing the privacy request, protecting personal information, preventing fraud, maintaining appropriate records, and complying with applicable law.

15. How We Respond to Privacy Requests

We will review eligible privacy requests and respond within the timeframe required by applicable law.

The time needed to process a request may depend on:

Type of request;
Information provided;
Identity-verification requirements;
Complexity and volume of relevant records;
Authorized-agent verification; and
Applicable legal exceptions.

Where additional time is permitted and reasonably necessary, we will provide notice where required by law.

A request may be denied or limited where permitted by applicable law, including when:

We cannot reasonably verify the requester's identity;
An authorized agent's authority cannot be verified;
The request is fraudulent, excessive, or manifestly unfounded;
Disclosure would adversely affect another person's rights;
The information is legally exempt; or
Retention or processing is required by applicable law.

Where legally required, we will explain the basis for a denial or limitation.

16. Privacy Request Appeals

Where applicable law provides a right to appeal our decision concerning a privacy request, you may submit an appeal to:

Email: service@heyuseful.com
Subject: Privacy Request Appeal

Please include:

Your original privacy request;
The response or decision you received;
Why you believe the decision should be reconsidered; and
Any additional information relevant to the appeal.

We will review eligible appeals and respond within the timeframe required by applicable law.

17. Non-Discrimination

Heyuseful will not unlawfully discriminate against you because you exercise an applicable privacy right.

Exercising an applicable right will not result in unlawful:

Denial of products or services;
Different pricing or rates;
Reduced quality of service;
Retaliation; or
Other discriminatory treatment.

This does not prevent Heyuseful from offering lawful discounts, promotions, loyalty arrangements, or other programs where permitted by applicable law.

18. Legal Limitations and Exceptions

Privacy rights vary depending on where you live and are not absolute.

We may be unable to fulfill all or part of a request where:

Applicable law does not provide the requested right;
A legal exception applies;
Information cannot reasonably be associated with the requester;
We cannot reasonably verify the requester's identity;
Retention is legally required;
Information is reasonably necessary for an existing transaction or legal obligation;
Disclosure would adversely affect another person's rights;
Fulfilling the request would compromise security or fraud prevention; or
A request is fraudulent, excessive, or manifestly unfounded.

Nothing on this page is intended to waive, restrict, or eliminate a mandatory privacy right available under applicable law.

19. Changes to Your Privacy Choices

We may update this page from time to time to reflect changes in:

Privacy laws;
Website technology;
Ecommerce functionality;
Cookie practices;
Advertising practices;
Service providers;
Business operations; or
Available privacy-request methods.

When this page is updated, the revised version will be published with an updated effective date.

Where required by applicable law, additional notice may be provided concerning material changes.

20. Contact Information

If you have questions about your privacy choices, our privacy practices, or need assistance submitting a privacy request, please contact:

Brand: Heyuseful

Website: heyuseful.com